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Making Your Marketing Work

Understand Customer Insights

January 10, 2018
Part of the 5 Steps to Make Your Marketing More Efficient

Understand Your Business Goals

January 8, 2018
Part of the 5 Steps to Make Your Marketing More Efficient

Understand Your Customers

January 2, 2018
Part of the 5 Steps to Make Your Marketing More Efficient

Is it Smart Marketing or Price Discrimination?

December 7, 2017
Mobile technology and big data allow businesses individualize consumer pricing. Economists applaud first-degree price discrimination but consumers are suspicious of it. Who's right?

Digital Marketing Minute

November 8, 2017
Every week we share trends and articles on digital marketing.

A Merry Mobile Holiday

October 16, 2017
Mobile is a dominant force in holiday shopping. Here’s how you can make the most of the mobile trend in the crucial fourth quarter.

5 Reasons Why You Should Become a Data-Driven Recruiter

October 2, 2017
Don't miss another opportunity to accurately match a job seeker and employer


The Internet Isn’t a Field of Dreams

August 29, 2017
Just building a website isn’t enough. If you want your current and potential customers to come to your site, you need to optimize and promote it.

DIY Marketing Takes Know-How

August 22, 2017
Do-it-yourself isn’t always more cost effective, especially when it comes to marketing.

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