5 Steps to Make Your Marketing More EfficientUnderstanding your customer base can help.
By understanding your customers, your business goals and how learnings at the intersection of insights and goals can improve audience targeting, you can make your marketing more efficient.
By applying insights along the way, you can also expand that understanding to improve your audience targeting and optimization, and deliver better marketing ROI.
In this blog series, we cover the five steps to make your marketing more efficient. Click on each title below for more.
To better understand how to more efficiently reach your target audience of new prospective customers, it’s a good idea to start by understanding your existing customers. Don’t stop there – work to understand the differences between customer subgroups.
Next, based on your key business goal, identify which customer subgroup needs attention, or where growth will help you meet your goal. This is, of course, not always the same thing, so pay attention to what insight can best help you reach your goal. This will help shape your marketing strategy.
Apply learnings about the identified subgroups. Understand how to apply data by looking at those insights from an audience targeting perspective.
You also need to know how to implement targeted marketing designed to move target subgroup to action. Digital marketing and advertising typically offers more options and functionality within audience targeting (and tracking). It also enables the ability to test.
Don’t stop with customer insights and audience targeting. Optimize to maximize your marketing ROI, by applying what you learn from testing. And keep applying learnings in a virtuous cycle of continuous optimization.
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