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Everything You Do Is Right Day: Marketing Optimization Rocks

Data + Optimization = Rockstar Marketing Posted on Friday, March 16 in Breaking Through the Clutter.

Everything You Do Is Right Day: Marketing Optimization RocksYesterday, we talked about that feeling when being right 2% of the time is awesome—you know the anecdotal average marketing response rate for things like direct mail or click-through rate for email. And that’s when it’s “working.”

Well, that was Everything You Think Is Wrong Day. #EverythingYouThinkIsWrongDay

Today. Today, my friends, is Everything You Do Is Right Day. #EverythingYouDoIsRightDay

Because with the powers of data and optimization, you have numbers on your side to lead you towards marketing success and an effective marketing ROI.

Let’s break it down.

Data can include market research, consumer trends, media habits of customers, opportunity gap analysis, geotargeting, psychographic targeting, behavioral targeting and much, much more.

This can feel daunting, but only if you let it. Instead, allow data to help inform a focused marketing strategy to reach your business goals.

Optimization may not seem as flashy as creative development on its face. But how amazing is it to be able to actually pinpoint what’s working and why so you can replicate that marketing success? And how cool would it be if you could spot when something is not working and make adjustments on the fly, before you spend your entire campaign budget?

So feel good about your marketing today, because today is Everything You Do Is Right Day, and your marketing is informed by data and perfected through optimization. You are a Marketing Rockstar.

We Can Help

As part of the USA TODAY NETWORK, we offer both a wide array of online advertising and digital marketing solutions as well as local client strategy and digital optimization teams. We’ve also teamed up with local marketing powerhouse ReachLocal, who shares our obsession to power your local business. Contact us today to find out more.

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