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Digital Marketing Minute for Week of June 22, 2015

Every week we share trends and articles on digital marketing. Posted on Monday, June 22 in Making Your Marketing Work.

Week of June 15, 2015

Millennials Look to Facebook for Political News
By Mark Joyella, writing for Adweek

This online survey of almost 3,000 respondents reveals that Millennials favor social media for news about politics and government.  Sixty percentage of Millennials prefer Facebook for political news, in contrast to the sixty percentage of Boomers who trust local TV for the same news.

This preference by Millennials will have a strong impact on the billions of dollars spent in Federal, state, and local races by political candidates and by political action committees.  Local TV revenues will likely be negatively impacted as spending on social media increases during current and future political races.
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Why marketers should embrace the brave new frontier of online video ads

by Jerry Daykin, Dentsu Aegis Network

Everywhere you look in the marketing industry today people are talking up the importance of online video, but for busy marketers the very thought can be overwhelming. Certainly video is seen as increasingly important to digital platform holders and there are some good reasons it makes sense for marketers too.
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65% Prefer Store Over Online, Mobile; 85% Want to Touch, Feel Products

by Chuck Martin,  Media Post/mCommerce Daily Mobile Shop Talk

While mobile shopping is big, shopping in a store remains a lot bigger.

Study after study shows that the overwhelming number of consumers prefers shopping in a store over all other methods.

One of the challenges facing retailers is equipping sales associates to deal with in-store shoppers.
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